Hallgrand CIS

A CIS design that incorporates Hallgrand's philosophy — "Pursuit of ideals realistically" — into our brand design. This contributes to the future blueprint of the enterprise we strive for.

The project

We conducted brand planning for a professional gardening tool brand. Our brand positioning emphasizes expert solutions, excellent service, and the value we place on every customer's voice. In terms of visual design, we opted for a calm purple and blue color scheme, deviating from the common grass green, to enhance the brand's uniqueness and memorability for consumers. Additionally, in designing the logo, we integrated the brand text 'H' and 'G' along with a leaf shape, forming a circular appearance. Combined with the handwritten style of the brand standard words, the overall brand image exudes professionalism and vitality.


CIS design

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